Product strategy, customer-centric execution, and people-first leadership — all in one.
building products with ML
I’m Mitul, a product leader passionate about solving meaningful problems and building empowered teams. I blend strategy, customer insight, and coaching to create digital experiences that deliver real impact.
Product Vision & Strategy
I connect business goals with customer needs to define clear, impactful product strategies. From crafting compelling value propositions to setting OKRs and roadmaps, I help teams focus on what matters most. I influence at all levels to shape vision and align cross-functional teams around a shared direction.
Customer-Centric Execution
I lead teams to build the right things, grounded in real customer insight. I combine qualitative research, data, and design thinking to deliver seamless, valuable experiences. By guiding team through discovery and delivery, I ensure execution stays focused, collaborative, and commercially grounded without compromising on customer value.
Coaching & Team Empowerment
I believe great products come from great teams. I coach and mentor product managers to grow confidence, capability, and clarity. I create environments where learning and ownership thrive, embedding test-and-learn mindsets, driving optimisation, and delivering measurable commercial impact in complex, fast-paced organisations.
Let's break this down a little...
Strategy, execution & coaching
Setting direction Strategy
I create clear, outcome-focused strategies that align business needs with customer value, giving teams purpose, focus, and a north star to build towards.
Grounded in Insight Execution
I combine customer research, data, and frontline feedback to understand real needs and use those insights to guide product decisions from day one.
Growing Product Talent Coaching
I’m invested in helping others succeed. I coach product managers to build confidence, sharpen judgment, and own their craft, supporting individual growth with honest feedback and real opportunities.
Defining What to Build Strategy
From shaping propositions to prioritising roadmaps, I help teams make smart, confident decisions about where to invest and why it matters.
Human-Centred Thinking Execution
I champion design-led, inclusive thinking to create simple, meaningful experiences that feel seamless, whether online, in-store, or across touchpoints.
Leading with Empathy & Clarity Coaching
I create environments where people feel heard, safe, and stretched. I lead with emotional intelligence, clear expectations, and a mindset that blends high standards with deep trust.
Influencing with Impact Strategy
I bring people with me, from execs to engineers, by communicating ideas clearly, framing trade-offs, and making space for collaboration and challenge.
Focused Delivery Execution
I work closely with teams to test, learn, and ship iteratively, always focused on delivering value early, improving fast, and making progress that matters.
Building High-Performing Teams Coaching
I help teams find their rhythm, setting shared goals, fostering accountability, and encouraging collaboration. I believe empowered teams, not heroic individuals, are what drive sustainable product success.
About me
building products with Mitul lakhani
Over the past decade, I’ve led digital experiences across e-commerce, retail, and wellbeing, from scaling loyalty programmes that drive customer retention, to shaping mobile journeys that convert better and feel effortless. I bring together strategy, customer insight, and design thinking to help teams build the right things and build them well.
But beyond roadmaps and OKRs, I care deeply about how we work. I’m a coach and mentor at heart, invested in helping others grow with clarity, curiosity, and confidence. Whether I’m supporting new product managers or helping cross-functional teams find focus, I create environments where people feel trusted and empowered to do their best work.
I believe great products come from great teams and great teams come from culture, not luck.
Product successes
A look at the moments that moved the needle, blending data, design, and product leadership to drive value for customers and the business.
The Customer Value Pyramid: A Framework for Balancing Customer Value and Business Value
Discover the Customer Experience Pyramid, a practical framework for balancing customer value and business value. Learn how to improve customer experience by nailing the basics, reducing cognitive load, elevating core journeys, and creating market-leading innovation.
Launching William Hill Rewards
William Hill Rewards was my first real step into designing loyalty at scale. In a market obsessed with short-term promotions, we built a programme focused on long-term value — clear earn-and-burn mechanics, partner-powered rewards, and a proposition designed to compound over time.
Building a White-Label Lottery Platform
Planet Lottery was built to unlock a new revenue stream beyond core sports and racing, introducing a white-label lottery betting platform that combined commercial efficiency with regulatory clarity. In a market driven by acquisition and margin pressure, the opportunity was to diversify intelligently — transferring liability risk while retaining customer ownership and brand control.
Brands I have worked with
download my resume
Great products aren’t just built, they’re co-created through strong relationships!
testimonials
"I've had the privilege of working alongside Mitul across three different companies, and each time he’s brought an exceptional blend of strategic thinking, product intuition, and leadership. Mitul consistently delivers innovative solutions, steers teams with clarity and purpose, and brings out the best in those around him. He's not only brilliant at what he does, but also an absolute pleasure to work with I look forward to having our paths cross again."
Coming soon!
"Mit is a thoughtful and adaptable leader who provides consistent support and guidance. His strength in product strategy, hands-on coaching, and ability to flex with shifting priorities made a real impact on our development. His honest feedback, practical examples, and tailored approach helped us grow as product professionals. I’d highly recommend working with him."
